× Home About Blog Clients Contact
Mountain 1 Edge of Everywhere Logo Mountain 2

"If your stories are all about your products and services,
that's not storytelling. That's a brochure."
-Jay Baer

CUSTOMER
REVIEWS

"My new logo is perfect for my business relaunch!"

- Phattraxx DJ's

"Kelby is very flexible and listens to what my business needs! We love the marketing plan she made for us."

- Olds Brothers Maple Syrup

"Amazing results in just 6 months! Highly recommend their services!"

- THIS COULD BE YOU

LATEST BLOG POSTS

How Social Media Marketing Can Transform Your Small Business

In today's digital age, social media has become a powerful tool for businesses of all sizes to engage with their audience, build brand awareness, and drive growth. But for small businesses, the question remains: how can social media marketing help you thrive in a competitive online world?

Read More

Creating a Social Media Calendar: A Time-Saving Strategy for Small Businesses

In the fast-paced world of social media, consistency is key. As a small business owner, managing your social media accounts while running your business can quickly become overwhelming. That's where a social media calendar comes in—a simple yet powerful tool that can help you stay organized, save time, and ensure your content is consistently reaching your audience.

Read More

How to Use User-Generated Content to Promote Your Small Business

In today’s digital world, trust and authenticity matter more than ever. As a small business owner, one of the most powerful ways to promote your brand is by leveraging user-generated content (UGC). UGC refers to any content—such as photos, reviews, videos, or social media posts—that your customers create and share about your product or service. It's a cost-effective and impactful way to amplify your brand presence and build stronger connections with your audience.

Read More

Don’t Ghost People—Say Something, Even If It’s “Not Yet”

Let’s have a real talk for a minute: ghosting doesn’t belong in business.

You might think ignoring that email or not returning that call is harmless. You’re not ready to respond, or maybe you’re still figuring out how to handle a situation. So… you avoid it. You tell yourself you’ll get to it when you have something concrete to say. I get it. We’ve all been there.

But here’s the truth: silence sends a message, and it’s rarely the one you want to send.

No News Is Not Always Good News

One of the biggest mistakes I see small business owners make—especially creatives and service providers—is assuming that “no update” means “no need to check in.” But when someone hires you or sends you a payment or books your time, they’re investing in more than just a deliverable. They’re trusting you with a piece of their business.

And if something isn’t going right with a project, or a deadline has to shift, or you’re overwhelmed and behind—they need to hear that from you. Not because you owe them perfection, but because you owe them honesty.

You don’t have to have a full solution. Just say:

“Hey, this piece is taking longer than expected and I want to make sure it’s done right. I’ll keep you posted by Friday.”

or

“I know you’re waiting on an update, and I’m working through a couple hiccups. You’re still on my radar.”

Even “I’m not sure yet, but I’ll follow up in a few days” is a thousand times better than ghosting.

unanswered text message with ghost floating around the phone

Communication Builds Trust

Look—people understand delays. They understand mistakes. What breaks trust is feeling forgotten.

Clients don’t need you to be perfect. They need you to be present.

When you’re upfront, people actually feel more confident in your professionalism. It shows maturity. It shows respect. And it keeps the door open for continued work, even when something doesn't go as planned.

A Friendly Nudge

So if there’s a message sitting in your inbox that’s making your stomach twist a little—maybe today’s the day to answer it. Even if the answer is “not yet.”

You don’t have to say the perfect thing. Just say something.

Because ghosting might feel like self-protection in the moment—but in business? Silence kills momentum. Communication keeps it alive.