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"If your stories are all about your products and services,
that's not storytelling. That's a brochure."
-Jay Baer

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LATEST BLOG POSTS

How Social Media Marketing Can Transform Your Small Business

In today's digital age, social media has become a powerful tool for businesses of all sizes to engage with their audience, build brand awareness, and drive growth. But for small businesses, the question remains: how can social media marketing help you thrive in a competitive online world?

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Creating a Social Media Calendar: A Time-Saving Strategy for Small Businesses

In the fast-paced world of social media, consistency is key. As a small business owner, managing your social media accounts while running your business can quickly become overwhelming. That's where a social media calendar comes in—a simple yet powerful tool that can help you stay organized, save time, and ensure your content is consistently reaching your audience.

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How to Use User-Generated Content to Promote Your Small Business

In today’s digital world, trust and authenticity matter more than ever. As a small business owner, one of the most powerful ways to promote your brand is by leveraging user-generated content (UGC). UGC refers to any content—such as photos, reviews, videos, or social media posts—that your customers create and share about your product or service. It's a cost-effective and impactful way to amplify your brand presence and build stronger connections with your audience.

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My Neurodivergent Brain Is My Superpower — Especially in Marketing

Kelby working at a cozy, cluttered desk with coffee and sticky notes

My entire life, I’ve felt different. And that’s because... I am.

Growing up, I struggled in ways I didn’t have the words for. In lower elementary school, I had a hard time making friends — unless they were already built into my life, like cousins or neighbors. Math? A nightmare. I was constantly told I was lazy because I counted on my fingers. (Spoiler alert: I counted on my fingers because I had to — and I still do.)

Middle school hit me like a freight train. Suddenly, I was expected to juggle multiple subjects every single day, plus enough homework to crush a small child. I was drowning in expectations. And I hated it.

Even now, I function best when I’m allowed to laser-focus on one thing at a time. It took me ten years after graduating to finally understand that this wasn’t a flaw — it was just my brain being wired differently. I’m neurodivergent. My brain takes a different route to arrive at the same destinations. And honestly? That route might take longer, but it’s scenic as hell.

Illustrated map of a quirky neurodivergent brain

Here’s the wild part: that different path? It’s also where my superpower lies.

When I pour energy into something, I’m not just dipping a toe in. I’m cannonballing into the deep end. In traditional jobs, this used to get me in trouble. I was accused of “kissing ass” or being “too eager.” Older managers chalked it up to a “good old-fashioned work ethic.” And hey, they’re not wrong. I want to do things well — and if I’m in, I’m all in.

That said, this drive has come with some not-so-fun side effects. Hello, burnout and learned helplessness. If I ever felt like I could’ve done better — even when I was giving 110% — I’d spiral. Why try next time if I might fail again?

Thankfully, I’ve done the work (and some therapy) and I now realize: my “second best” is often better than most people’s best. That’s not ego. That’s just facts.

Oh, and don’t even get me started on the knowledge thing. I’m basically a walking, talking trivia machine. People constantly joke that I should be their first pick for bar trivia — and I am. But I’m not a genius. I just save information differently. If it interests me, it gets filed away in the same mental cabinet as “where I stashed that $20” and “what pants I wore when I found it.”

This is also why I must have a place for my keys. Because my brain? Does. Not.

Desk with sticky notes labeled 'keys go here', 'random facts', and 'marketing brilliance'

So how does this tie into being a social media manager and digital marketing pro?

In every possible way.

I love marketing. I always have. Not just the “make pretty graphics” part, but the real nuts-and-bolts strategy behind it. I geek out over ad campaigns, dissect copywriting like a crime scene analyst, and get genuinely excited about acronyms like CTR, ROI, and SEO. I know what makes an ad work — and I can spot pandering a mile away. Give me raw, honest storytelling and I’m in.

And yes, I do have a favorite ad campaign of all time. Ask me about it. (Hint: FreeCreditReport.com — the original jingle era. Don’t test me, I know all the lyrics.)

Being neurodivergent means I see patterns differently. I solve problems creatively. I build strategies from the inside out. And I never stop learning, because it’s how I cope, connect, and thrive.

This brain of mine may not be conventional — but it’s powerful as hell.

Kelby's creative desk with coffee, laptop, and open tabs

Want more like this? Stick around. I’m just getting started. 💻✨