"If your stories are all about your products and services,
that's not storytelling. That's a brochure."
-Jay Baer

Welcome Back to the Edge

Hey there! It’s been a minute.

I pressed pause on Edge of Everywhere back in February so I could finish my business degree without burning out. Spoiler alert: I made it. There were a lot of long nights, a few tears, and more caffeine than any human should legally consume — but I crossed the finish line.

And now? We’re back.

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Creating a Social Media Calendar: A Time-Saving Strategy for Small Businesses

In the fast-paced world of social media, consistency is key. As a small business owner, managing your social media accounts while running your business can quickly become overwhelming. That's where a social media calendar comes in—a simple yet powerful tool that can help you stay organized, save time, and ensure your content is consistently reaching your audience.

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How to Use User-Generated Content to Promote Your Small Business

In today’s digital world, trust and authenticity matter more than ever. As a small business owner, one of the most powerful ways to promote your brand is by leveraging user-generated content (UGC). UGC refers to any content—such as photos, reviews, videos, or social media posts—that your customers create and share about your product or service. It's a cost-effective and impactful way to amplify your brand presence and build stronger connections with your audience.

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